Providing glasses to those who need them has the potential to increase monthly incomes by 20 percent, in addition to creating enormous social value. Estimates from the World Health Organization are that over $200 billion in economic development could be created annually in developing countries by reducing the prevalence of untreated refractive error. However, the WHO also projects that untreated refractive error will pass HIV/AIDS in global disease burden by 2030, if the status quo persists. Addressing this issue will become an increasingly important focus of NGOs, donors, and the international community as a whole in the coming years.

Glasses are a simple, effective means of reducing poverty, but they have yet to be distributed efficiently in the developing world. Our glasses were designed specifically to overcome major distribution barriers in developing countries, offering a scalable, decentralized, and sustainable way to drive economic growth and social change. Our core belief is that everyone should have access to glasses that fit them and that they want to wear. This value drives everything that we do as a company.